Salesforce Marketing Cloud - SFMC for Beginners

 The second setting of delivery profile is Header. If you select header as account default, then view email as a web page URL would be embedded inside the header of the email. Next component of the delivery profile is the footer. A footer section typically has,     Physical mailing address     Privacy policy     Legal number (if applicable)     Unsubscribe link Also, footer has other sections like social media icons, terms and conditions etc. Settings-->Company Settings-->Account settings In the account settings, you can find the default header and footer that SFMC provides. You can include custom designed header and footer as well. Under account settings, you will see an option for HTML header and footer where you can customize using edit option.

 As per Can-Spam law, you should be able to clearly identify between commercial and transactional email. For that, you have to enable one setting in SMFC, which is called as 'Send Classification'. Send Classification is a setting which clearly differentiate commercial and transactional sends. Examples for commercial sends are, promotional emails and newsletter emails. Examples for transactional sends are, forgot my password, invoice for an online transaction made by the consumer. What is a Sender Profile? Sender profile is a required element as per first CAN-SPAM law. You should mention a 'From Name' and 'From Email' in the Sender profile. Note: The 'from name' and 'from email' should reflect the company that is sending the communication. Verification of sender profile is required. The created sender profile should be included in the 'Send classification'. Creating a Delivery Profile: Setup-->Email Studio Features-->Delivery Profile...

 CAN-SPAM law is applicable to both commercial and transactional emails. There are five different laws in CAN-SPAM act. The first law is to have the sender information in the header section of the email sent. The second law is related to Subject line (SL). The SL should reflect the purpose of the email. The third law states that, if you are sending an email to a non-subscriber or the subscriber who was into legacy platform, then you have to define that the email is meant for advertisement purpose. The fourth Can-Spam law stated, we must have the mailing address of the business inside the email that is sending the communication. The fifth Can-Spam law says that you should provide the receiver of the email, an option (link) to opt-out.

 The various Subscriber statuses are listed below: Active: able to receive emails ( green ) Bounced: One or more bounces (soft/hard) of email sent to the subscriber ( yellow ) Unsubscribed: unable to recive emails due to an unsubscribe statis ( red ) Undeliverable / Held: deactivated due to repeated bounces. If the bounce was from a trusted domain, only one hard bounce is required. ( grey ) Bounce mail management: There are two types of bounces. Soft bounces: A soft bounce is an email that is rejected by an email server for a temporary reason. (example: Inbox full) Hard bounces: A hard bounce is a rejection of an email for a permanent reason. (invalid domain) Soft Bounce Considerations: In the case of a soft bounce, marketing cloud tries to resend the email to the subscriber every 15 minutes for 72 hours. i.e., 288 times. After this period, the subscriber's status is marked as Bounced. Once a bounce appears in the tracking, it cannot be changed.

 Email Studio is used to create: Promotional emails Transactional and triggered emails E-commerce emails In Email studio, contacts are identified by the subscriber key, which becomes the contact key in the contact builder. All Subscribers List: The subscriber key is the primary key for your subscribers, and it allows you to identify subscribers with a value that you choose. All subscribers list is the master list of all the subscribers in the marketing cloud (SFMC). ALL SUBSCRIBERS CONTAINS SUBSCRIBERS PRESENT IN THE LISTS AS WELL AS IN DATA EXTENSIONS (DEs). The data present in the List is also present in All Subscribers by default because a List contains only subscriber data. Whereas a DE can contain either subscribers' data or behavioral data. Hence SFMC won't add these DE records to 'All Subscribers' by default. Important: In order to send an email to a subscriber, the data must be present in 'All Subscribers'. If you have a DE with subscriber data to be u...

Contact Builder and All-Subscriber: Recap : List is only a feature of Email Studio which is not a centralized data model. DEs are part of relational data model and part of contact based data model and will be used in other studios and builders of SFMC. Contact based data model is centralized. DE can be created from Email Studio as well as using Data Extension option under Contact Builder. DEs are components of contact based data model. To create a data model, Contact Builder--> Data Designer Attribute Group: You can create attribute group in the Data Designer. There is a super object called 'Contacts' in SFMC which is system defined. To form a contact based data model, you have to create an attribute group. Once attribute group is created, you have to link DEs with 'Contacts' to create a contact based data model. Attribute groups helps to define relationships between DEs to form a contact based model.