Send Classification, Sender Profile and Delivery Profile

 As per Can-Spam law, you should be able to clearly identify between commercial and transactional email. For that, you have to enable one setting in SMFC, which is called as 'Send Classification'.

Send Classification is a setting which clearly differentiate commercial and transactional sends.

Examples for commercial sends are, promotional emails and newsletter emails.

Examples for transactional sends are, forgot my password, invoice for an online transaction made by the consumer.

What is a Sender Profile?

Sender profile is a required element as per first CAN-SPAM law. You should mention a 'From Name' and 'From Email' in the Sender profile.

Note: The 'from name' and 'from email' should reflect the company that is sending the communication.

Verification of sender profile is required.

The created sender profile should be included in the 'Send classification'.

Creating a Delivery Profile:

Setup-->Email Studio Features-->Delivery Profile

Delivery profile contains 3 elements.

  • IP Address
  • Header
  • Footer
Here IP address is the address, which is given to your marketing cloud, which is used to send communications. Whenever you purchase a new marketing cloud account, you will get a shared IP. There will be multiple accounts on marketing cloud stack sharing the same IP address.

You cannot send more than 2.50.000 emails in a month using SFMC if you are using shared IP address of SFMC.  For an MNC that wants to reach huge audience, this limit is very less.
In order to send unlimited emails above 2.50.000, you have to purchase a private IP address and provide it to SFMC support, so that they will configure the same.

Note: You are responsible for the reputation of this private IP. Hence you have to send communications that will build your company as well as the IP reputation.






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