Introducing Email Studio

Contact Builder and All-Subscriber:

Recap : List is only a feature of Email Studio which is not a centralized data model.

DEs are part of relational data model and part of contact based data model and will be used in other studios and builders of SFMC.

Contact based data model is centralized. DE can be created from Email Studio as well as using Data Extension option under Contact Builder.

DEs are components of contact based data model. To create a data model,

Contact Builder--> Data Designer

Attribute Group:

You can create attribute group in the Data Designer. There is a super object called 'Contacts' in SFMC which is system defined. To form a contact based data model, you have to create an attribute group. Once attribute group is created, you have to link DEs with 'Contacts' to create a contact based data model. Attribute groups helps to define relationships between DEs to form a contact based model.





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