CAN-SPAM Law

 CAN-SPAM law is applicable to both commercial and transactional emails. There are five different laws in CAN-SPAM act.

  1. The first law is to have the sender information in the header section of the email sent.
  2. The second law is related to Subject line (SL). The SL should reflect the purpose of the email.
  3. The third law states that, if you are sending an email to a non-subscriber or the subscriber who was into legacy platform, then you have to define that the email is meant for advertisement purpose.
  4. The fourth Can-Spam law stated, we must have the mailing address of the business inside the email that is sending the communication.
  5. The fifth Can-Spam law says that you should provide the receiver of the email, an option (link) to opt-out.

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