Subscriber Status

 The various Subscriber statuses are listed below:

Active: able to receive emails (green)

Bounced: One or more bounces (soft/hard) of email sent to the subscriber (yellow)

Unsubscribed: unable to recive emails due to an unsubscribe statis (red)

Undeliverable / Held: deactivated due to repeated bounces. If the bounce was from a trusted domain, only one hard bounce is required. (grey)

Bounce mail management:

There are two types of bounces.

Soft bounces:

A soft bounce is an email that is rejected by an email server for a temporary reason. (example: Inbox full)

Hard bounces:

A hard bounce is a rejection of an email for a permanent reason. (invalid domain)

Soft Bounce Considerations:

In the case of a soft bounce, marketing cloud tries to resend the email to the subscriber every 15 minutes for 72 hours. i.e., 288 times. After this period, the subscriber's status is marked as Bounced. Once a bounce appears in the tracking, it cannot be changed.


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