What is SFMC?

 SFMC stands for Salesforce Marketing Cloud. SFMC is a marketing automation platform which is used to send communications to Subscribers in a automated way. If you are new to marketing automation, I would request you to explore a little on MAP tools. You will get an idea of what MAP tools are used for and SFMC is one of the cloud-based MAP tools available which is gaining popularity due to its ease of use and rich features.

In this blog, I am aiming to address absolute beginners who wants to learn and understand the basics of SFMC. However, if you are already an experienced marketing automation professional, I would suggest you can learn SFMC in an elaborated manner using Salesforce official website.

https://trailhead.salesforce.com/

All the very best and let's get started.


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