Popular MAP Tools

 MAP is the short form for Marketing Automation Platform and throughout this blog we will frequently use this term 'MAP' for convenience. 

Though you want to learn SFMC, you must also know that there are other popular MAP tools out there which is also equally important and used world-wide. So to begin with, I will list out some of the names of popular MAP tools. You can Google to find who is the provider and what are the basic features of each MAP tool listed below. This also gives you an understanding of what SFMC provides when compared to other MAP tools as you proceed.


Popular MAP tools:

Oracle Eloqua

Adobe Campaign

Salesforce Marketing Cloud - SFMC

Adobe Marketo

Oracle Responsys

Hubspot 



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