Getting Started with SFMC

 Salesforce Marketing Cloud is often understood as Salesforce which is a CRM platform. SFMC is a marketing automation platform offered by the company Salesforce. So, when you mention this MAP tool, please use the term SFMC as to identify it with a unique name.

Every MAP tool has a integrated back-end (database) in order to store Subscriber data and transactional data. SFMC too has an in-built data storage facility to store the data which is intended to be used for sending communications. Usual communication channel will be an email, but it can also be a SMS or push notification.

Those who are already familiar which RDBMS systems like Oracle, SQL Server etc will know what a table is. A table is a object which stores the data in form of rows and columns. Here columns are attributes or fields and rows are called as records.

In SFMC a table is referred to as Data Extension or DE in short. We will see more on Data models supported in SFMC in the following post.

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