Creating a List using Email Studio

 Under Email Studio, choose Email option in menu to create a new List.

Email-->Subscribers-->List

Under My Lists you can create a new Folder. Once new folder is created, use Create option to create a new List.

List is created based on a template and no option is provided to add user defined fields while creating a List. 

To customize the attributes, use Profile Management to add new attributes and/or select / deselect default attributes.

Two mandatory attributes are:

Subscriber Key and

Email Address

These attributes are non-editable and non deletable from the template in Profile Management.

Subscriber key is a unique value (text or number) to identify a Subscriber. Marketing cloud (SFMC) won't generate the subscriber key. If SFMC is connected to other data source like Salesforce, chances are there that subscriber key is auto generated and then passed to SFMC.

In case if SFMC is the first data source, you can use Email Address as the Subscriber key.

You can manually add records to a List. You can also import data into a List, supported file formats are .csv and .txt . While importing data, the import file size should not exceed 20MB.




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